Natalie Serkin
President & Founder - Collective IQ
Marketing | Creative | Agency
Natalie Serkin is the President and co-founder of Collective IQ, where she leads project-based teams to create solutions for their clients. With over 20 years of experience in art direction, production, and studio management, Natalie excels in design, creative consulting, and organizational systems.
Before founding Collective IQ, Natalie served as Director of Marketing Operations at Dundee Corporation and Director of Creative and Production Services at RBC Global Asset Management, overseeing creative strategy and process management. Collective IQ is a full service agency of collaborative industry leaders that deliver game changing marketing and creative solutions. Natalie curates custom teams that seamlessly integrate to meet unique challenges, emphasizing cost-effectiveness and a deep understanding of the marketing landscape.
Throughout her career, Natalie has led Studio and Design departments for clients such as Dynamic, RBC, Walmart, and Coca-Cola. Her passion is bringing stellar teams together to solve problems for her clients.
Natalie’s Journey
1994Graphic Designer, Big Image Marketing Group
Worked on various design projects, contributing to brand marketing initiatives.
1996Studio Manager, Harrod & Mirlin/FCB
Directed studio activities, ensuring smooth workflow and effective project execution.
2002Studio Manager, LoweRMP
Oversaw project management processes, focusing on efficient studio operations.
2005Studio Director, Grip Limited
Led a team of creatives, implementing brand marketing and project management strategies.
2013Director of Creative Services & Production, RBC Global Asset Management
Led creative direction and project management within the marketing department, overseeing brand stewardship.
2016President and Founder, Collective IQ
Founded and leads Collective IQ, a full service agency of collaborative industry leaders that deliver game changing marketing and creative solutions
2008Director of Studio Services, Endeavour Marketing/BT/A
Combined roles of account director, creative director, and studio manager, leading a multidisciplinary team.
2015Director of Marketing Operations, Dundee Corporation
Directed all marketing initiatives, rebranding efforts, and creative strategy development.
